Whether you are long developer building a web app or a small team of young entrepreneurs working on the next big thing, here are some simple tips and advice that should help bring more people to your product.
Secrets of Successful Internet Startups
Whether you are lone developer building a web app in the basement of your apartment or a small team of young entrepreneurs working on the next big thing, here are some simple tips and advice that should help bring more people to your product.
25 Tips for Tech Start-ups
- On the site’s homepage, always explain the purpose of your product in simple English without using words like revolutionary or cutting-edge. Just let people know why they should use your product and what problems does it solve?
- Write a detailed FAQ page that clearly answers all the common queries that new visitors may have. Where is the data stored? How easy it is export data in case someone decides to delete their account. Are there any restrictions?
- Always provide details about the people running the show. Link to their LinkedIn profile pages and Twitter accounts as that will make your company look more credible in the eyes of people who don’t know you.
- There’s no such thing as “free.” Set the expectations right and let people know how you plan to monetize your app in future. It is better to say “we will introduce PRO accounts in the coming weeks” than saying “we haven’t yet thought of a business model.”
- Don’t add Google AdSense to your website on the first day of launch. I know it is important to monetize your web app but try building a user base first.
- If you think you have built a great product that will gain lot of traction, open the gates only in batches – you can either create an email-based waiting list or distribute invite codes through other blogs (like 10000 invites for TechCrunch readers).
- Invitation codes are often provided on a first-come first-served basis but there’s a drawback with that approach. The Tech blogs in U.S. will most likely publish news about your start-up in their own time-zone and thus when the rest of the world wakes up, those codes will be exhausted. Plan for a global distribution.
- A picture is worth a thousand words. It would help if you can showcase photographs of your office space, the founding team, that whiteboard in the meeting room, and even that of your prominent employees.
- It goes without saying that you should maintain a frequently-updated blog where people can get updates about the product and your company. The blog posts should have the names and possibly a short-bio of the people who are writing them. The author name should never read as “admin” or “staff.”
- The first impression matters – your website should look good but don’t use any of the common template designs. Avoid using stock photographs on the homepage. Use Xenu to ensure that there are no orphans or dead pages on your website before you open it to the public. And it will definitely help if your site is also mobile-friendly.
- You don’t really need a press release to announce your product. A tweet from @Scobleizer will probably bring much more visibility (and users) than any Press Release.
- Your product is a business and all businesses, whether online or offline, should have contact information. Therefore always mention your email address, phone number and even your postal address on the site. Also try listing yourself in Google Places.
- People on the Internet are always well-aware and even 10x smarter than you. When you launch a product, they’ll instantly compare it with other similar products that may have been around for a while. Instead of letting them doing the hard work, create a “how we compare” page to convince them why you are better than the competition.
- If an influential tweeter or well-known blogger has said something good about your product, pull that quote into a separate testimonials page – that will help convince new people into trying your product.
- Unless your product is enterprise-focused, it is OK to add a bit of humor – use the 404 pages of your site as your creative playground and people won’t mind it at all.
- People have limited time and they’re very likely to abandon if they have to register to try your product. Instead, use a one-click system like Facebook Connect or Twitter Connect and people would happily register.
- Engage with your active users and don’t forget to thank them. How? You can use Follow Fridays #FF on Twitter, highlight people on your Facebook page or even carry interviews with them on your blog or your YouTube channel.
- You do need a knowledgebase like self-help system where users can find answers to common problems as well as a forum where they can ask questions. Get Satisfaction is a good choice here (see more useful web apps).
- Track mentions of your product on the Internet like a hawk and respond to criticism as well as praise. If you notice a positive tweet about your product, retweet it or thank the tweeter with another tweet. If someone has a problem, point him to the right forum thread where they can find a solution. You can’t keep everyone happy but it is important to maintain your cool – if criticism is valid, respond else it is fine if you ignore it.
- Create a “For the press” page where you can include downloadable images of your company logo, product screenshots (in different resolutions), pictures of founders and even a 1-sheet PDF describing your product. The idea is to make the job of journalists and bloggers simple in case they wish to write about your product.
- Create a “known issues” page on your site and be transparent about the important bugs in your product that your team is aware of.
- When pitching your product to other bloggers, write a short, concise and personalized email but never ever add a line that read “publication x and y have written so many good things about us” – let the influencers try the product on their own.
- Self-promotion is important (because no one else will do that for you) but don’t overdo. Also, if your pitch to a blog isn’t noticed, move on – please don’t send a “gentle reminder.”
- This is most important. Create a video demo or a screencast that explains your product in 2-3 minutes and put in on the homepage. Small start-ups cannot afford having Common Craft style videos but make sure the demo is simple, the narration doesn’t include any jargon and, more than the video, the audio quality should be really good (see screencasting toolkit).
- People tend to love products that don’t too many things but solve one problem really well (look at Dropbox). Don’t worry about adding new features or making your product social, just make sure that it does everything right that it is supposed to do.
Google Custom Search Engine? Tell me a bit more.
Just like YouTube, Blogger and Gmail Google products, custom search engine is also a product developed by Google to let sites display the search box for inner site search only. If you run a website that has tons of pages with huge data and its really difficult to set the perfect navigation than you could use search engine that will help your visitors to navigate easily just by searching the thing that they in search box and search box will automatically give them the path of the content that they want. It's totally easy.
Do you know how Google custom search engine works? You'll be amazed by knowing it. You know how much powerful Google is and it's whole search engine. Google uses various natural factors to bring up the exact and correct search results and in custom search engine, Google uses same formula. That's why we're recommending to implement this in your blog and enjoy its facilities.
Google custom search engine also allows you to monetize the search result pages but for that you'll need to have normally approved Google AdSense account. You can easily sign in to custom search engine with your AdSense account and enable monetization in monetize page. It might take time to activate but later it will start working. Google displays ads in the search result pages and ads are also relevant to the every keyword that user may search and you're easily paid for clicks on ads and also impressions.
Other than this, Google custom search engine has functions to customize the theme of search box, enable voice search, image search and many more options. Even you can change the layout style of search box and search results or use your own search box and display custom search engine's result somewhere else. There is a lot you can do with this. It's simply amazing.
How To Add Google Custom Search Engine in Blogger?
- Go To Custom Search Engine
- Click on "Create a search engine"
- Insert your blog URL in "Sites to search"
- Choose Language, Pick up engine name and click "Create"
- You'll see the message like above which means you've successfully created custom search engine.
- Now click on "Get code"
- Copy the code
- Go To Blogger >> Layout >> Add a Gadget
- Paste the copied code in "Content Box"
- Save It
- Congratulations! You've successfully added custom search engine in your blog.
There is a lot you can do now with your custom search engine like customizing the theme that may suite with your blog design, enabling monetization, disable or enable voice search and image search, changing layout and much more. Just navigation through left vertical menu bar and you can easily do all from there.
So, That was Google custom search engine and we hope you've enjoyed today's article and if you like than don't forget adding this search box in your blog because its full of profit. Even I also removed the previous default Blogger search box and implemented this custom search now. Also share this article with your friends and Have a nice day!
1) Search inquiry
Before, Google delivers results based on keywords the search contains. Hence, SEO experts turn to partial and exact match keyword research so a website or page containing the keywords will be shown on SERPs. With Hummingbird, however, the search engine will look into the context of the inquiry to generate results that actually answer any given question.
Thus, exact matching may no longer be relevant; long-tail keywords are. These keywords contain specific phrases which the consumers are more likely to search for when looking for information. Long-tail keywords increase organic search and boost conversion.
2) Knowledge graph
Google exists for 15 years, monopolizing the access to a huge collection of knowledge. Google made such knowledge base available to Hummingbird. You might have noticed that Google shows images, basic information and people also search for recommendations on the side instead of ads when you search for a particular term. This is called the knowledge graph.
For online publishers, this might mean building own knowledge base first by publishing more articles and blogs so Google will display your information on knowledge graph when the user searches for terms relevant to your brand, product or service. Conversely, this might take years unless you are a global brand like Xerox, Nestle, Dell, etc.
3) Conversational search
By now, Chrome users have already noticed the microphone icon at the right corner of the search bar. Users can simply click on the icon and just voice out whatever question (or query) they have in mind. Google prompts the users to ‘Speak Now’ and displays the question on the search bar. If the inquiry is unclear, Google will display an information card with a list of information and sites to visit and the user will have to click on the best answer. Chrome also speaks back the answer to you.
For SEO professionals, this could only mean one thing. Now more than ever, they need to understand more deeply how the users behave online specifically what their approaches in weaving search terms are. Understand what motivates the users to ask these questions as well. This could also mean putting as much information on the articles that your target audience needs and might need in the future.
4) Publisher rank
About 10% of all the information needs of the online users involve a broad topic, changing how sites and pages are ranked in SERPs. Author rank is no longer the focus, but Publisher rank through in-depth articles. Put simply, Google requires publishers to write relevant contents as it ranks contents based on its topical relevance. Critically, Google also demands to cover important points about a particular topic and ensure its proper readability despite being keyword-rich.
When creating contents, an SEO copywriter’s focus should be on semantic relevance and user importance. Understanding the target audience first is paramount so you can create contents that the audience will find useful. Think of writing a Wikipedia entry, and let your vision guide you in writing articles and blogs.
What the future holds for SEO?
These changes are actually an invitation to opportunities. It is now in the hands of the SEO specialists to give Google the opportunity to find their contents. Broadening horizons through creating more pages that answer the questions that the users posted on your niche is a must. These entrance pages with 100% unique contents may:
- Answer more queries more accurately,
- Cover area(s) of expertise comprehensively,
- Integrate more long tail keywords,
- Draw the curiosity of more users,
- Build conversations between you and the users, and
- Develop ongoing relationships with customers.
The idea that SEO is already dead is an exaggeration, and whoever told you that it will die anytime soon is wrong. SEO is here to stay despite the changes brought by Google Panda, Penguin and Hummingbird. While the changes are evident on content writing and publishing strategies, SEO can only evolve into something that is more valuable and sustainable for everyone involved.